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The Four C's of Shopping For Bridesmaids Dresses

The Four C's of Shopping For Brides

Organizing bridesmaids and picking their dresses can be overwhelming. It’s often a touchy subject because people have different tastes, budgets and personalities.  The most important thing to remember is that you, the bride, have the final say. So while it’s nice to consider your friends’ feelings, it’s ultimately about what works for you.  Similarly to considering the 4C’s of diamonds when shopping for your engagement ring, it is necessary to familiarize yourself with the 4 C’s of choosing bridesmaid attire.

Here are the 4 C’s of selecting bridesmaid gowns:

1) Color: Color may be the most important choice when it comes to choosing a bridesmaid dresses. Colors have special meaning and convey certain messages. For example, red connotes excitement, lust, and passion while green connotes relaxation, luck, and youth. Pink and peach symbolize care, romance, and acceptance, whereas black symbolizes power, sophistication, and mystery. The color you choose for your girlfriends says a lot about the messages you want to relay and the energy you want circulating around your event. The meanings of colors also vary from culture to culture and hold personal significance for different individuals. For instance, in some cultures red implies anger whereas in others it is associated with good luck. At the end of the day, it’s your choice what color your bridesmaids wear.


2) Complement: Once you’ve picked out a color, it’s a good idea to make sure your bridesmaids’ dresses complement your dress.  Only start looking at bridesmaid dresses once you have selected or designed your dress. It is important that the style (and of course color) of their dresses complement your gown. Their gowns shouldn’t show-up your dress (after all, it’s your big night!), but you also don’t want them to look like regular guests. The styles, textures, and decorative details of your dresses should also come together nicely. For instance, if your dress is long and traditional, it’s not a good idea for your bridesmaids to wear mini or asymmetrical dresses. Similarly, if your gown has floral or lace touches, your bridesmaids might want a simplified version of your look.


3) Consideration: Even though the night is all about you, you should consider your bridesmaids feelings. You don’t want them to feel uncomfortable or embarrassed, so unless you’ve been dreaming of having them wear highly unflattering dresses since you were a small girl, don’t be inconsiderate! Consider your girlfriends’ style, figure, appearance, preferences, etc. Maybe you have a friend who’s uncomfortable with her weight and usually wears baggy clothes. Now is not the time to encourage her to wear a skintight gown with low-cut cleavage. Also, if you are not purchasing the dresses, consider your bridesmaids’ budgets. You don’t want to put a friend in an uncomfortable situation if she can’t afford the dress you are asking her to buy. Just put yourself in your bridesmaids' shoes and everything should be fine!


4) Consistency: Consistency is an important element when it comes to bridesmaid styles. Remember that there is a lot going on at a wedding. From centerpieces to flower arrangements to decorations, things can get busy. Keep the dresses consistent with the theme and style of your event. If your wedding is mostly purple and lavender, stay consistent with the bridesmaids’ dresses. If your bridesmaids aren’t wearing identical dresses, make sure that their attire meshes in one way or another. Consistency is crucial!

The 4C’s—Color, Complement, Consideration, and Consistency— are the keys to successful bridesmaid shopping.


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